Analytics

Business intelligence across revenue, growth, and customer behavior.

Revenue Growth

— month over month

Customer Acquisition Cost

— lower is better

Average Order Value

— across all non-cancelled orders

Customer Lifetime Value

— average across paying customers

Growth Rate Month over month

Profit Margin Quarterly trend

Revenue by Channel Last 30 days

New vs. Returning Customers Last 30 days

New customers Returning customers

Period Comparison This month vs. last month

Revenue

—

Orders

—

New Customers

—

Refund Rate

—

Business Metrics

Metric	Current	Previous	Change